Berger Paints Matrices

COMPETITIVE PROFILE MATRIX (CPM) | BERGER| ICI Dulux| MASTER| Critical achievement Factors| weight down| judge| charge Score| Rating| weightinged Score| Rating| weighted Score| mart parcel out| 0.15| 4| 0.60| 4| 0.60| 2| 0.30| pecuniary Position| 0.10| 2| 0.20| 3| 0.30| 3| 0.30| Product tonicity| 0.08| 4| 0.32| 4| 0.32| 4| 0.32| Brand Equity| 0.15| 4| 0.60| 4| 0.60| 3| 0.45| world(prenominal) Expansion| 0.02| 3| 0.06| 2| 0.04| 2| 0.04| fundamental law Structure| 0.05| 3| 0.15| 3| 0.15| 2| 0.10| Production competency| 0.04| 3| 0.12| 3| 0.12| 2| 0.08| Customer Service| 0.10| 3| 0.30| 3| 0.30| 3| 0.30| toll Competitive| 0.08| 3| 0.24| 3| 0.24| 4| 0.32| Management amaze| 0.11| 2| 0.22| 4| 0.44| 2| 0.22| Advertising| 0.12| 3| 0.36| 2| 0.24| 4| 0.48| | Total| 1| | 3.17| | 3.35| | 2.91| External Factor valuation Matrix (EFE Matrix) Sr.#| bring out External Factors| Weight| Rating| Weighted Score| | Opportunities| 1| Large pick up and S upply Gap| 0.11| 4| 0.44| 2| Going Global| 0.09| 4| 0.36| 3| Population maturement| 0.10| 3| 0.30| 4| Growing Disposable Income| 0.09| 3| 0.27| | Threats| 1| High swagger and Electricity Prices| 0.12| 3| 0.36| 2| get up incidence| 0.11| 4| 0.

44| 3| Threat of New Entrants| 0.16| 3| 0.48| 4| Suppliers raising prices| 0.13| 3| 0.39| 5| Export barriers| 0.03| 1| 0.03| 6| Import Duty| 0.03| 2| 0.06| 7| line into Duty| 0.03| 1| 0.03| | | Total| 1| | 3.16| INTERNAL prefigure EVALUATION MATRIX (IFE MATRIX) Sr.#| Key Internal Factors| Weight| Rating| Weighted Score| | Strengths| 1| Bra nd telephone forth| 0.05| 4| 0.20| 2| Br! and Equity| 0.05| 3| 0.15| 3| Sales Team| 0.08| 3| 0.24| 4| prime(a) Paints| 0.08| 3| 0.24| 5| Own Resin Plant| 0.03| 4| 0.12| 6| High inventory turnover| 0.15| 3| 0.45| 7| Technical...If you postulate to get a full essay, order it on our website: BestEssayCheap.com

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