Male and Segmentation Base Essay Example for Free

Male and Segmentation Base EssayIntroduction In this assignment I am going to describe the node pen for each of the five target groups for product/service and explain how and why these groups are targeted. 1.Product IPhone 5Segmentation base Demographic, Psychographic/ Age, Social class, Target foodstuffTeenagers and AdultsCustomer visibility senior(a) in general between 18+, aimed at both male and womanly, medium/ high classHow/ Why targeted* Product IPhone 5, in the first place used for calling/texting or communicating with others, also used for pictures, music and downloading apps. * Place T-Mobile, Carphone warehouse, Phones4u, Tesco* Promotion This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, more people can then come about out about it and it bequeath get more popular which means that more people will be purchase is. * Price The price of IPhone 5 is from 499 5292.Product Colgate Toothpaste smilesSe gmentation base Benefit segmentation / needs, safety, esteem Target marketChildrenCustomer profile Aged mainly between 2-6 years old, aimed at both male and female person, How/ Why targeted* Product Colgate Toothpaste smiles is only used by children aged 4 to 6 as it is not a strong as adults toothpaste and it has a mild flavour.* Place Boots, Superdrugs, Tesco* Promotion This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Adults/ mothers might consider in buying it if they have young children.* Price The price of Colgate Toothpaste smiles is 1.323.Product Gucci by flora windSegmentation base Demographical, psychological/ age group, gender, enjoys shopping Target market FemalesCustomer profile Aged mainly between 16+, aimed at females. How/ Whytargeted* Product Flora by Gucci perfume is only used by females as the smell is not as strong as males perfumes.* Place Superdrugs, Boots, Pharmacies.* Promotion This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Females will be interested in buying the perfume as the brand is truly popular.* Price The price of the perfume can be between 40 to 724 .Product FordSegmentation base Psychological, Demographical / lifestyle, enjoys shopping, age group, family size, Target market young adults/ adultsCustomer profile Aged aimed at 16 and over, aimed at both males and females.How/ Why targeted* Product Ford cars are used by young adults and adults 16+ as it is culpable for anyone younger that this to be driving a car. * Place The cars can be bought from their website, Auto trader * Promotion This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people that are interested in buying a new car, can then go and visit one of their stores and buy a car. * Price There are different prices for every car it can start from 8,000 20,000 and over.5.Pro duct Disney Princess puzzlesSegmentation base Demographic, psychological / activities, interest, hobbies, age group, gender.Target market female childrenCustomer profile Aged mainly between 4 5 Years old, aimed at females.How/ Why targeted* Product Disney Princess puzzles is only used by female children aged 4 to 5.* Place Argos and WHSmith* Promotion This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, parents and guardians might be interested in buying something for entertainment for their child or for a present. * Price The price of the puzzles can be different depending on the size, but it will be around 5 to 10.Business-to-business marketCostco to Corner shops6.Product Coca ColaSegmentation base Geographical region, area of the country, cityTarget market males and femalesCustomer profile Aged mainly between 10+, aimed at males and females.How/ Why targeted* Product Coca-Cola* Place Corner shops could buy stacks of C oca-Cola from Costco as it is cheaper to buy it from there. * Promotion This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people are more likely to go to Costco and buy it from there as it will be more cost efficient. * Price 1 bottle of Coca Cola is 1.99 at Corner shops, whereas if they go to Costco they will spend less as there will be 8 bottles of 1/2 litre for only 6.25Wilkinsfoods to Tesco7.Product EggsSegmentation base Geographical region, area of the country, cityTarget market males and femalesCustomer profile any ages, aimed at males and females.How/ Why targeted* Product Eggs* Place Tesco* Promotion This product can be promoted through their website, leaflets and radio. By promoting this product, people will find out about this farm, and Tesco might consider in buying their eggs as they cheap. * Price It depends on how many eggs the organisation wants Small, medium, large and very large and come as standard p acked into keyes trays (15 dozen outers or 30 dozen outers).Conclusion In this assignment I have exposit the customer profile for each of the five target groups for product/service of Tescos and Car manufacturer and have explained how and why these groups are targeted.